customer that leaves your store unhappy because she didn't find
a product in the right color or in the right size is not just any
customer. It is a customer who has already seen your marketing,
already taken the time to visit your store and has already found
a product that she likes.
of your effort from paying the rent every month to spending on advertising
and making your store look attractive lead up to this one moment:
when the customer is ready to pick a product and buy it
the wrong colors is like striking out with the bases loaded.