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Use XpertMart's Lost Sales module to capture customer requests for items you do not carry. You can use the knowledge you gain from these customers to purchase items that are in demand.
23. Retailers can predict fashion trends by listening to customers asking for merchandise they do not carry in inventory
XpertMart: Point of Sale and Inventory Control for Retailers

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The big question every retailer faces is: what do customers want? The retailer that can predict or spot fashion trends faster than the competition enjoys greater sales. The irony is that while most retailers will pay for customer focus groups, buy analytical reports or hire experts to tell them what customers are thinking, few have invested in capturing the ultimate source of knowledge: customers who walk into your store and ask for brands, styles and colors you do not carry.